Marketing Videos That Help People Understand What You Do, and Why It Matters
Marketing videos are one of the most effective ways to help customers understand your products or services, and most importantly,
A well-made video can explain, demonstrate, and persuade, all in a few seconds, making it an essential part of any marketing strategy.
At Sound Idea Digital, we produce marketing videos that combine clear messaging with strong visuals, ensuring every frame serves a purpose. Whether your goal is to introduce a product, attract new customers, or strengthen your brand presence, our team works with you to develop videos that fit your objectives and speak directly to your audience.
With over 30 years of experience in video production and animation, we know what it takes to make a video that not only looks great but performs well across platforms, from websites and exhibitions to television and social media.
BRAND STORY VIDEOS
Every organisation has a story. Brand story videos explain why your company exists, what it stands for, and what makes it unique. These videos help your audience understand your identity and values, building trust and familiarity while highlighting the purpose behind your products or services.
Product and Service Marketing Videos
When clients understand what you offer, they’re more likely to take action. Product and service marketing videos demonstrate features, explain benefits, and show your offering in real-world contexts. These videos make it easier for your audience to see the value and make informed decisions.
Social Media and Campaign Videos
Short, focused, and designed for digital attention spans. These videos work across social media channels to launch campaigns, tease new products, or share updates. They help your brand stay visible and relevant where it matters most.
EDUCATIONAL AND HOW-TO VIDEOS
Complex ideas are easier to understand when they’re visual. Educational and how-to videos explain processes, demonstrate techniques, or guide users step by step. These videos position your company as knowledgeable, helpful, and approachable.
CLIENT TESTIMONIAL AND CASE STUDY VIDEOS
Real-world results speak louder than words. Testimonials and case study videos showcase authentic experiences from satisfied clients, highlighting outcomes and benefits. These videos build credibility and give potential customers confidence in choosing your business.
CORPORATE CULTURE AND RECRUITMENT VIDEOS
A company’s culture is its signature. These videos offer a glimpse into your workplace, team values, and environment. They help attract top talent and reassure clients that they are working with a professional, well-aligned organisation.
Animated Marketing Videos
Animation gives you space to get creative with how you show your products or services. 3D Animation can reveal a product in detail without taking it apart, while 2D Animation can explain a process or show how a service works.
Live and Event Videos
Capture real-time events, launches, presentations, or hybrid campaigns. These marketing videos document your company in action, helping audiences experience your brand moments even if they can’t attend in person.
Thinking about a marketing video but not sure which style fits your audience?
Why choose US for your Marketing Video Needs?
Video is now the go-to way people consume information across every platform, but a marketing video isn’t just something to tick off a list, to perform well, it needs strategy as much as it needs high-end visuals.
At Sound Idea Digital, we approach every project with this in mind: what does your audience need to see and understand to take the next step?
We combine production expertise with marketing insight. That means we don’t just film or animate; we structure stories, visual sequences, and messaging so they make sense, stick, and support your wider marketing goals.
Whether it’s a product launch, internal campaign, or social media series, each video is designed with purpose and practical impact in mind.
Over the years we’ve tackled projects across industries and environments, from technical to creative and everything in between, which has taught us how to adapt and solve challenges without losing focus on your objectives. We collaborate closely, test ideas, and keep the process flexible, so the finished video does more than look good: it works.
Who We’ve Worked With
Marketing videos don’t work the same way for every business, and over the years we’ve worked with a variety of industries, including corporate, healthcare, manufacturing, and education. Each project brings its own challenges and opportunities, and working across sectors has sharpened our approach to storytelling, visuals, and messaging.
Here’s a look at some of the clients and industries we’ve helped bring ideas to screen.
We've worked across many industries, we’re ready for yours too. Want to explore your next video project?
A Quick Look at Our Marketing Videos at Work
Our marketing video showreel gives a taste of the different ways we help businesses tell their stories on screen.
Each clip highlights how ideas take shape with visuals, animation, and real-world environments. Watch and see the creativity and versatility we bring to every project.
Our Marketing Video Portfolio
Here’s a peek at a few of the marketing projects we’ve created.
Each one shows a different approach in action. Browse through to see the range of contexts our videos cover.
Our Marketing Video Process
1. Project Assessment
We start by understanding your goals, audience, and the type of video required. This helps us recommend the appropriate production level, crew size, equipment, and post-production intensity, so the project is scaled correctly from start to finish.
2. Planning & Pre-Production
Depending on the video, we may create scripts and storyboards, or shot lists. For animation projects, storyboards are standard; for live-action, shot lists are used when needed. We also determine whether interviews, studio filming, voiceovers, or drone shots are required.
3. Filming & Production
Production can take place on location or in our studio. For studio shoots, we use our green screen, lighting, and voice recording equipment. On location, we adapt to the setting and project needs, whether filming interviews, product demonstrations, or capturing drone footage.
4. Editing & Post-Production
Footage is edited according to the project level, from straightforward social media cuts to more complex multi-layer edits with animation and graphics. We handle colour correction, sound design, and synchronising any voiceovers recorded in our studio.
5. Review & Collaboration
We include revision rounds as part of our process, working closely with you to incorporate feedback and refine the video. This ensures the final product meets your expectations and aligns with your objectives.
6. Adaptation & Delivery
Final videos are delivered in the formats you need. If required, we can also produce edits specifically for social media platforms, creating shorter versions or alternative cuts to fit different channels.
Want to see how our approach fits your next marketing video?
What Can Affect the Timeline and Cost of a Marketing Video?
Not all marketing videos are created equal, and several factors can influence how long a project takes and what it costs.
Understanding these variables upfront helps you plan effectively and ensures your video meets your objectives without surprises.
Video Type and Complexity
The type of video, whether it’s live-action, animation, or a mix, affects production time, crew size, and post-production. More complex visuals or animation naturally take longer to produce.
Length and Scope
A short social media clip has a very different production workflow than a multi-minute corporate video or an internal training series. Longer videos usually require more planning, filming, and editing.
Locations and Filming Requirements
On-location shoots, interviews, or multiple
filming environments can extend timelines.
Studio shoots, especially with green screen or voiceovers,
are often quicker to organise.
Approval and Feedback Processes
The speed at which internal stakeholders review and approve scripts, edits, or graphics can affect project timelines. Projects with multiple approvers may require more coordination.
Distribution and Format Requirements
If a video needs multiple versions for social media, internal use, web, or events, extra editing and formatting may extend production time and cost.
Talent Sourcing and Scheduling
Whether your video needs a voiceover artist, presenter, or on-screen talent, sourcing and coordinating people adds a layer of planning to the production.
Latest Marketing Video Articles
Discover how marketing videos fit into modern communication.
These articles explore the creative and strategic side of video production, what works, what’s changing, and how you can make video a more effective part of your marketing approach.
Let’s Talk About Your Next Marketing Video
Have an idea, brief, or even just a question?
Whether you’re planning a full campaign or testing a new idea, we’re here to help you find the right format and approach.
Reach out to our team, we’ll guide you through the options and help you find the best fit for your marketing goals.